Table of Contents Persona Impose Enact
p. 3 AN ARTIST IS EVERYONE / Sharon Houkema
p. 8 EDITORIAL / Jesse van Winden & Angela Bartholomew
p. 20 BILL BURN’S ART WORLD PERSONAE
p. 22 ‘EEN SEER VERMAERT ENDE WONDERLIJC VINDER VAN VREEMDE DROLLEN ENDE SELTSAME GRILLEN’: A REVIEW OF THE PERSONA OF HIERONYMUS BOSCH / Marieke van Wamel
p. 40 IN THE NAME OF AUTHENTICITY: IMAGE MANAGEMENT IN OUTSIDER ART / Jos ten Berge
p. 60 OKWUI ENWEZOR GUIDE US (STEDELIJK MUSEUM, AMSTERDAM), 2015 / Bill Burns
p. 62 ON THE CONCEPT OF PERSONA IN PERFORMANCE / Philip Auslander
p. 80 PERSONIFYING THE PANEL: THE V-GIRLS’ ACADEMIA IN THE ALPS: IN SEARCH OF THE SWISS MIS(S) (1988-92) / Sven Lütticken
p. 93 A SEEMINGLY PERFECT STRATEGY FOR SURVIVAL: THE PERSONA IN THE LITERARY WORK OF ARNON GRUNBERG / Laurens Ham
p. 108 BEATRIX RUF PROTECT US: ART WORLD CELEBRITY BANNER (ART BASEL, MIAMI BEACH), 2014 / Bill Burns
p. 110 AIDA MAKOTO, THE MORI ART MUSEUM, AND THE SPECTACLE OF COLLECTIVE PATHOLOGY / Sarah Walsh
p. 134 ELI BROAD (HOLLYWOOD HILLS), 2015 / Bill Burns
p. 136 ABSTRACTS